Westin Partners Hyperice; Unveils Results of Study on Running and Recovery

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(02 Jun 2021)
Westin has joined forces with Hyperice to debut
bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT
fitness studios at select Westin hotels across the U.S. beginning
1 July.

This first-ever exclusive hotel offering features
a complimentary, state-of-the-art recovery system using Hypervolt
percussion devices to help guests warm up or recover after a
workout, long flight or meeting, and to massage away stress and
tension.

The Hypervolt is a handheld percussion massage
device that delivers targeted pulses of pressure to care for
muscles, accelerate warmup and recovery, and help maintain
flexibility and range of motion.


Westin recently unveiled the results of a new global study that shows the impact of running and recovery during the pandemic as a means for self-care, with 45% of respondents saying that focusing on their well-being has given them a new lease on life.. Click to enlarge.

Westin guests can also download the Hyperice App
to tap into guided warm up, recovery and body maintenance
routines, and follow along with sessions led by top athletes,
trainers and wellness professionals.

The hotel company also recently unveiled the results of a new
global study that shows the impact of running and recovery during
the pandemic as a means for self-care, with 45% of respondents
saying that focusing on their well-being has given them a new
lease on life.

“The pandemic was a wake-up call around the
importance of taking care of the mind, body and soul. In fact,
more than half of people we surveyed (52%) said they are putting
more emphasis on self-care now compared to before the pandemic,
and more than a third (39%) believe run recovery is as important
for mental health as it is for physical health,” said Jason Nuell,
Senior Vice President, Premium Brands, Marriott International.
“When it comes to feeling your best, we know that the way you move
is just as important as the way you recover. With this in mind, we
partnered with Hyperice to help travelers accelerate their
recovery and optimize their well-being in a holistic way.”

In the past year, there has been a resurgence of
interest in running. Since the onset of the pandemic, 47% of
global respondents said they went running or jogging more than
they did previously, and more than half of respondents (50.9%)
said that running or jogging helped with their mental well-being
during the pandemic.

What has also emerged from the pandemic is new
interest in recovery and self-care. Increasingly, people are
discovering and prioritizing recovery and self-care – from
stretching, meditating, eating healthy and sleep – as an essential
step in their integrative wellness regimen. The study found that:

– More than a third (36%) of respondents said that
the pandemic has made them realize the importance of mental health
and well-being;

– Nearly two-thirds of respondents (65%) plan to
continue to focus on self-care post-pandemic;

– More than 22% of respondents have seen a
positive impact on their running capability since incorporating
recovery into their routine, and nearly one fourth of respondents
(23.9%) said they want to continue to focus on rest and recovery
after exercising once the pandemic has passed;

– Nearly one fifth of respondents (18%) said they
would make more time for recovery after running if they had the
right tools;

– More than two-thirds (71.6%) of respondents
believe a good night’s sleep is important for physical and mental
well-being; and

– As life and travel resume, more than 15% of
respondents are planning to maintain their pandemic
fitness/wellness regimen when on the road again.

“The Hypervolt is engineered to the standards of
the world’s best athletes, found in the training centers and
sidelines of major professional sports leagues and relied on by
elite trainers around the globe,” said Jim Huether, CEO, Hyperice.
“We’re excited to now bring this premium wellness experience to
Westin hotels through a new one-of-a-kind partnership, designed to
help guests feel their best, recover and travel well.”

Westin has more than 225 Run Concierges globally
who provide travelers of all running levels with the opportunity
to have a running partner for individual runs and also host group
runs.

Since running in a new city can be difficult,
RunWESTIN Maps were created to help travelers run like a local,
with curated scenic routes based on preferred distance.

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