Sabre Expands NDC to GetThere; Grows Access to Singapore Airlines’ NDC Offers

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(24 Mar 2021)
After last year’s
certification as an aggregator,
Sabre is now also certified as NDC Level 4 capable by IATA.

The certification
confirms Sabre’s technical ability to support a set of criteria
related to full offer and order management capabilities.

The company has also recently expanded its
NDC-enabled solutions so that:

– NDC content can now be booked through GetThere,
Sabre’s corporate online booking tool; and

– NDC offers from Singapore Airlines are now more
widely available through Sabre’s GDS
to qualified agency customers.

Sabre is currently piloting NDC capabilities
within GetThere so that business travelers can
select policy-compliant NDC offers in addition to traditional
content.


Singapore Airlines Airbus A350-900 reg: 9V-SMH. Picture by Steven Howard of TravelNewsAsia.com Click to enlarge.

The support of NDC offers encourages adherence to
corporate travel policies by delivering rich, personalized content
and providing added flexibility to travelers.

Travel Management
Companies using GetThere will have the ability to fulfill, ticket
and service NDC bookings through Sabre Red 360.

“We want to provide an end-to-end NDC solution
that is convenient, easy to use and helps ensure seamless
connectivity across our portfolio of customer touchpoints,
including GetThere and Sabre Red 360, our point-of-sale tool for
travel agents,” said Saunvit Pandya, senior director, product
management, Sabre Travel Solutions in charge of customer
touchpoints. “We are convinced that integration of NDC offers will
build upon the significant value we already provide to all
stakeholders in business travel. Our business travel technology
product suite enables TMCs to focus on what’s most important –
understanding their customers’ needs, customizing their offers and
ultimately creating lasting relationships.”

Singapore Airlines Expands NDC
Content with Sabre

In the second quarter of 2020, Sabre launched NDC
offers from Singapore Airlines, a member of IATA’s NDC Leaderboard
and a Sabre Beyond NDC partner, to qualified travel agencies based
in Singapore through the carrier’s
KrisConnect program.

Since
then, access continues to expand and now includes more than 25
locations, with Bangladesh, South
Africa, Sri Lanka and United Arab Emirates, added just this week.

In addition to broader
access to NDC content, eligible agencies using the Sabre Offer and
Order APIs, or Sabre Red 360, can now not only shop and book NDC
offers, but also void, refund and exchange NDC orders.

“Partners like Sabre are essential in enabling us
to advance our NDC strategy and deliver the personalized,
differentiated offers today’s travelers increasingly want –
especially during these uncertain, fast-changing times,” said
Bryan Koh, Division Vice President, E-Commerce and Distribution at
Singapore Airlines. “It is hardly a secret that many carriers are
looking to strengthen their direct sales, but we are also
committed to empowering smarter retailing through indirect
distribution channels. Many of our passengers rely on the personal
service and the expert advice delivered by travel agents and we
want to ensure that they have access to the right content. Going
forward, this will be highly relevant for facilitating the
recovery of both the leisure and the business travel segments.”

Through its collaborative “Beyond NDC” initiative,
Sabre is focused on modernizing distribution technology to support
more consistent access to personalized offers and rich content
across channels. Additionally, the company is working to help ensure
that its solutions support end-to-end agency workflows at scale.

“NDC is an important enabler of Sabre’s vision for
personalized travel. Over the past year, the travel landscape has
changed dramatically, but our focus has not,” said Kathy Morgan,
Vice President, Offer Sourcing, Sabre Travel Solutions. “Our
continued progress going beyond NDC, combined with our recent
announcements about Sabre Travel AI and the Sabre Smart Retail
Engine, demonstrate how we are creating a set of solutions to
power personalized travel experiences at scale.”

PODCAST

Editor’s note:
As the above video interview was conducted over the internet, I
would like to apologise that the audio and visual quality are not
up to the same HD/UHD quality that they normally would be. Hopefully it won’t be too
long until we are once again conducting exclusive video interviews
in person, but for now we have to make do with what we have. Thank
you.

See also:

What is the IATA Travel Pass and what does it mean to travellers
and the global travel industry? Interview with Vinoop Goel, IATA’s
Regional Director Airports and External Relations – Asia Pacific

as well as

Future of Airline Distribution and NDC – Interview with Yanik
Hoyles, IATA
.

See latest

Travel Industry News
,
Video
Interviews
,
Podcasts
and other
news regarding:

COVID19
,

Sabre
,

NDC
.


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