Rebuilding Hospitality – Amadeus Publishes Results of Global Hotel Survey


EconomyBookings 600x90

(16 May 2021)
New research from Amadeus reveals how the hospitality
industry worldwide is adapting to the complex and ever-changing
working environment that COVID19 has created.

Business intelligence data from Amadeus Demand360
shows that hotel occupancy levels are now on an upward trajectory,
reaching 46% in April 2021, up from the low point of just 13% in
April 2020.

Australia and New Zealand, in particular, recorded
a steady increase in occupancy levels from 30% to 60% in February
– April 2021, surpassing global occupancy rates. The results are
aligned with the recent quarantine-free travel bubble between
Australia and New Zealand.

On a global level, the data shows the booking lead
time is lengthening, indicating growing consumer confidence to
plan ahead and in the generous cancelation policies currently

For much of the past year, nearly all reservations across the world were made within 0-7 days of travel. In recent weeks, bookings made on the same day of travel, which are the most problematic for the industry to accommodate, have shrunk globally from 39% the first week of 2021 to 23% the week of 25 April 2021, and 31-60 days bookings increased from 6% the first week of 2021 to 11% the week of 25 April 2021. Click to enlarge.

For much of the past year, nearly all reservations
across the world were made within 0-7 days of travel. In recent
weeks, bookings made on the same day of travel, which are the most
problematic for the industry to accommodate, have shrunk globally
from 39% the first week of 2021 to 23% the week of 25 April 2021,
and 31-60 days bookings increased from 6% the first week of 2021
to 11% the week of 25 April 2021.

The Rebuilding Hospitality report incorporates a
survey of 688 global hoteliers delivering new insights into
current sentiment and plans:

• Significant growth optimism: There is a sense of
optimism as 30% of hoteliers anticipate opening one or multiple
sites in 2021.

• Leisure travelers are driving recovery: The
majority (63%) of hoteliers worldwide think that leisure travel
will drive their recovery with domestic leisure by far the highest
contributor (45%). In line with this, Amadeus data shows that US,
China, and the rest of Asia are starting to see an increase in OTA
booking volume, shifting the focus away from a dependence on
direct bookings during the pandemic.

• Recruiting will be a high priority: Over half
(59%) of global hoteliers anticipate that they will need to hire
new staff in 2021.

• Opinion on vaccine passports divided amongst
hoteliers: Over half of Asian hoteliers say they are considering
asking for vaccine passports before permitting guests to stay
whereas just under half of hoteliers in the Americas say they will
definitely not be adopting this approach. In EMEA, nearly half of
hoteliers are uncertain on their strategy in this area.

When considering the aspects of the pandemic
pivots that will be here for the longer term, the report reveals:

• Enhanced hygiene measures are here to stay: A
third (32%) of hoteliers think that they will always need
significant social distancing, sanitization and visible hygiene

• Long-term reduction in guest contact and
stayover cleans: 20% of global hoteliers indicate they will keep
interaction between staff and guests to a minimum for the long
term, and 21% plan to reduce daily housekeeping for guests.

• Personalization could help cross the contactless
hospitality divide: Over a quarter of respondents (30%) said that
contactless tech to support personalized guest experiences was one
of the developments in hospitality they were most excited about as
we emerge from the pandemic. Around one in four hoteliers (24%)
went on to say they would be turning to technology to support
personalized experiences making sure the ‘human touch’ of
hospitality is not lost.

• Work ‘staycations’ and long stay rental
investments: Creative business pivots like offering work ‘staycations’
and investment in facilities that help travelers elongate stays
have helped hoteliers test out new strategies to access new guest
segments. Hoteliers report that these will stay as part of the
portfolio for the long-term.

Maria Taylor, Head of Commercial, Asia-Pacific,
Hospitality, Amadeus, said, “From our survey, nearly half of hoteliers
(48%) across Asia-Pacific said they expect pre-pandemic levels of
occupancy to return in 2022. And those expectations are supported
by our data, as Australia and New Zealand’s occupancy growth in
the first months of this year reflect that strong appetite for
travel. Meanwhile, technology continues to play a central role to
help hoteliers adapt to changing traveler needs, as 1 in 3
hoteliers surveyed in Asia Pacific (33%) are turning to
contactless technology to enhance guest experiences. At Amadeus,
we will continue to support our partners as we continue to rebuild
the travel industry together.”

The Rebuilding Hospitality report was managed by
Amadeus and conducted anonymously with hoteliers in March
and April 2021. The 33-page (4.7MB) report can be downloaded

See latest

Travel Industry News
and other
news regarding:







Fusion Hotel Group Commits to Using Only Cage-Free Eggs 
Cross and Italmar (Thailand) Lay Foundation Stone of New Hotel in Bangkok 
Vietjet to Increase Revenue and Improve Service with Upgraded Website 
Airbus Corporate Jets Receives ACJ319neo Order 
Dusit Thani Reports Q1 2021 Results 
Finnair to Install HEPA Filters on ATR Fleet 
Bangkok Airways Reports Net Loss of 756.5 Million Baht in Q1 2021 
First Section of ACJ220 Arrives in Mirabel, Canada 
Dates Set for Rugby World Cup Sevens 2022; Route to Qualification Changes 
Air Travel Bubble Between Hong Kong and Singapore Bursts Again 
Minor Signs First NH Hotel in Middle East 
British Airways Trials 25-Second Digital COVID19 Test 
Avani Hotel to Open in Seminyak, Bali Next Month 
United Airlines Adding Over 400 Daily Flights to July Schedule 
3,500-Room Resorts World Las Vegas to Open 24 June 
Four Seasons Unveils New Private Jet Itinerary for 2022 
New Zealand Opens to Yachts from Australia 
Whitbread to Open 2,142 Hotel Rooms in UK by End of August 
Bangkok Airways Resumes Flights from BKK to CNX and HKT 
Rebuilding Hospitality – Amadeus Publishes Results of Global Hotel Survey 
Hong Kong Int. Airport Reports April 2021 Passenger and Cargo Traffic 
Etihad Launches Verified to Fly 
First Boeing-Saab T-7A Red Hawk Joined in Record Time 
Bombardier’s New Apprenticeship Program at London Biggin Hill 
Air North, Yukon’s Airline Appoints APG as GSA in 12 Countries 
Revised Fixture List and Venues for Castle Lager Lions Series 
Asia Digital Engineering Receives Base Maintenance Approval from CAAM 
Qantas Delays Resumption of International Flights Until Late December 
Accor Hotels in Queensland Report Strong Increase in Occupancy 
CWT Appoints Courtney Mattson as Acting Chief Financial Officer 
Women’s Rugby World Cup 2021 to Take Place 8 Oct to 12 Nov 2022 
DHL Expands and Upgrades myDHLi Digital Platform 
Airbus to Resume Work Upgrading A320 Family FAL in Toulouse 
Emirates to Showcase New Premium Economy Seats at ATM 2021 
Qantas to Operate Special Supermoon Flight on 26 May 
Etihad Airways Launches New Services in Abu Dhabi 
Charles H. Named Best Bar in Korea 
ATR Expands Partnership with Skyways Technics in Malaysia 
SAS to Launch Seasonal Flights Between Luleå and London 
China Airlines Warns of Possible Flight Cancellations 
British Airways Increases Frequencies to Holiday Destinations 
American Airlines Partners Shinola and D.S. & Durga for New Amenity Kits 
Rosewood Signs Luxury Hotel in Hangzhou, China 
Qantas to Base Five Embraer E190s in Adelaide 
Neos Airlines Appoints APG as GSA in USA 
Registration Opens for Malaysia Airlines’ Aircraft Engineering Courses 
Two More Boeing 737-800BCF Conversion Lines to Open in 2022 
Mandarin Oriental Geneva Partners CENAS Private Sleep Clinic 
Swiss-Belhotel to Launch Two New Brands at Arabian Travel Market 
SAS Reports 2% Increase in Passengers in April 
Dusit Signs Luxury Hotel in Zhejiang, China 
Four Seasons Hotel Hong Kong Completes First Phase of Renovation 
Hong Kong Air Cargo Receives Approval for Nine New Routes 
Swire Hotels Appoints Giovanni Beretta as Group Director of Operations 
Viktoria Skraba Joins Atomize as Director of Customer Success and Services 
Dassault Aviation Unveils Falcon 10X 
Pause, Focus and Growth – Dusit Introduces Devarana Wellness to Hotels 
Embraer Signs Pool Program Agreement with Breeze Airways 
International Passenger Demand in March 2021 Down 87.8% on March 2019 
FCM Expecting Rebound in Global Corporate Travel by Year-End 
Air Cargo Demand Reaches Record High in March 
Second Falcon 6X Aircraft Joins Test Flight Programme 
Rosewood Signs Hotel in Vienna, Austria 
Etihad Airways Enters Esports with Team Nigma Sponsorship 
Cathay Pacific Cargo Completes Trial of IATA’s ONE Record at HKIA 
Air China and Air New Zealand Extend Partnership 
Singapore Airlines Raises Further S$2 Billion 
Clarence Tan Joins Hilton as Senior Vice President of Development – APAC 
Lufthansa Orders Five More Boeing 787-9 Aircraft 
Hong Kong to Expand Facilities for Business Jets at HKIA 
Delta Signs New Global Distribution Agreement with Sabre 
Small Luxury Hotels of the World Adds Four UK Properties to Portfolio 
Taste of Finnair Now Available as Foodora Delivery Service 
Turkish Aerospace Upgrades Website 
New World Signs Resort in Niseko, Japan 
Hilton Signs Four Luxury Hotels in China 
Bangkok Airways Suspends BKK – CNX, LPT and HKT 
JetBlue Takes Delivery of First A321LR with Airspace Interior 
Banyan Tree Global Foundation to Support Eight Projects in ASEAN 
NAS to Manage Aqaba Air Cargo Terminal for Another 20 Years 
Staff at Five Anantara Resorts in Phuket and Samui Now Fully Vaccinated 
Expedia Joins PATA as Corporate Member 
Thailand’s Second Kimpton Hotel to be Located on Koh Samui 
Asia Pacific Airlines Carried Just 1.1 Million Int. Passengers in March 
Korean Air Expands Baggage Notification Service to All Flights 
Lufthansa Technik to Develop Cargo in the Cabin Solutions for A330s 
SAS Appoints Anko van der Werff as President and CEO 
Mantra Terrace Hotel Brisbane Reopens After Major Renovation 
Arca Hotel in Hong Kong to Open Mid-May 
Sino Jet Signs Agreement with Chengdu Shuangliu International Airport 
Shangri-La Partners Samty Group for Second Hotel in Japan 
Accor Expands Peppers Brand to Marysville, Australia 
CWT Appoints Michelle McKinney Frymire as CEO 
Langham Opens 13th Hotel in China 
Cambodia Airports to Enhance Operations with Amadeus Flow 
PATA Appoints Liz Ortiguera as CEO 
Delivering Group Appoints Ali Powell as Director – UK & Europe 
Fusion Acquires Glow Hotels & Resorts 
Singapore – Hong Kong Air Travel Bubble Set for Take Off on 26 May 
Marriott Signs First JW in Spain 
Finnair to Expand Summer Flight Schedule 
Qatar Airways to Launch Flights to Abidjan, Côte d’Ivoire 
Malaysia Airlines Launches MHflypass  
New Lithium Batteries Algorithm for Smiths Detection HI-SCAN 10080 EDX-2is 
Fadi Samaan Joins Four Seasons Hotel Amman as Director of Sales 
Finnair Pilots Sign New Collective Labour Agreement 
Rosewood Partners Mitsubishi for First Hotel in Japan 
Finnair to Accept First COVID19 Vaccine Dose as Alternative to Test Result 
NH Hotel Group to Join Global Hotel Alliance; Merge Loyalty Programmes 
Dorsett Hotels in Hong Kong to Install HEPA UV-C Air Purifiers on Guest Floors 
IATA and UNWTO Launch Destination Tracker 
Embraer Converts Legacy 450 into a Praetor 500 in Brazil 
Delta Orders 25 More Airbus A321neo Aircraft 
OAG Partners Microsoft Azure and Snowflake to Launch Metis 
Bangkok Airways Delays BKK-MAQ Launch; Suspends HKT-HDY, BKK-THS/TDX 
IATA Forecasts Net Airline Industry Losses of US$47.7 Billion in 2021 
Chris Drewer Returns to Singapore as Airbus’ SVP for South East Asia 
Etihad Airways Operates First ecoFlight of 2021 
Martin Clapham Joins ICC Sydney as Director of Business Services 
Promoting Hua Hin Airport and Prachuap Khiri Khan to Regional Markets – Interview 
NDC – Exclusive Interview with Kathy Morgan of Sabre Travel Solutions 
Elephant Conservation, Jungle Bubbles and Tourism in Thailand – Interview 
IATA Travel Pass – Interview with Vinoop Goel, Director Airports – APAC 
How’s Business in Pattaya, Thailand? Interview with MD of Tiffany’s Show 
Will British & Irish Lions’ Tour of South Africa Go Ahead? 
ASEAN Tourism Forum 2021 Postponed Until January 2022 
HD Videos and Interviews 
Podcasts from HD Video Interviews 
RSS News Feed and Ticker 
Travel Trade Shows in 2020 and 2021 
High-Res Picture Galleries 
Travel News Asia – Latest Travel Industry News 

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *