Pause, Focus and Growth – Dusit Introduces Devarana Wellness to Hotels Worldwide


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(09 May 2021)
Dusit, one of Thailand’s leading hotel and property
development companies, has responded to the increasingly health-conscious aspirations of travellers by introducing a new
group-wide concept – Devarana Wellness.

The new wellness solution aims to
enhance the physical and mental well-being of Dusit’s
guests by inviting them to take time to slow down, enjoy the
chance to prioritise their health, and explore new wellness
experiences beyond Dusit’s traditional hotel spa offerings.

Taking its name from the Thai-Sanskrit word for “a
garden in heaven” and blending ancient Thai healing practices
with innovative wellness concepts, Devarana Wellness has been
specially created to deliver holistic wellness experiences via a
deceleration methodology based on three key principles.

Preparing an inviting bath on the terrace of a rooom at a Dusit Hotel Click to enlarge.

include ‘Pause’ (comprising yoga, meditation, breathwork, Thai
herbal medicine, and activities that enhance emotional
resilience); ‘Focus’ (comprising personalised food menus and
fitness and movement activities for physical vitality); and
‘Growth’ (comprising workshops focused on sustainability,
community outreach programmes, and special retreats for families,
couples, and business and leisure travellers).

Those activities, and other ‘wellness
micro-moments’ such as the offer of essential oils on arrival, the
provision of premium beauty/grooming kits in guest bathrooms, and
the screening of in-room video clips showing meditative sleep
rituals, are now being rolled out at Dusit Hotels and Resorts
worldwide, with offerings tailored to suit the specifics of each
location and property. Each property will focus on guests’ most
shared concerns – including destressing, detoxifying, and enjoying
a deep restorative sleep.

Dusit Thani Maldives, for example, has rebranded
its Devarana Spa as Devarana Wellness
. Alongside massage therapies
and treatments, it now offers a comprehensive range of wellness
activities such as yoga, meditation, and sound bath sessions.

The Dusit Thani Hua Hin has begun offering healthy
dishes made using ingredients from its own organic farm, and it
now hosts regular ‘Local Feast’ events designed to bring value to
the local community and create intentional habits that pave the
way for sustained healing.

Dusit Thani Laguna Singapore, which opened within
the grounds of the Laguna National Golf & Country Club in December
2020, has several spaces dedicated to hosting wellness-focused
classes and workshops. Like Dusit Thani Hua Hin, the
wellness-focused resort also offers nutritious ‘power foods’ made
using vegetables harvested from an onsite organic farm.

Dusit Thani Laguna Phuket, meanwhile, has just
launched a Daily Family Retreat programme offering a series of
workshops, activities, and wellness sessions for families. A
similar programme is also on offer at Dusit Thani Hua Hin.

Alongside providing added value for guests,
Devarana Wellness also serves as a vehicle to drive additional
revenue to Dusit Hotels and Resorts by tapping into rapidly rising
global demand for wellness experiences.

According to the Global Wellness Institute, global
wellness tourism has increased from a US$563 billion market in
2015 to US$639 billion in 2017, or 6.5% annually. Following the
COVID19 pandemic, holistic health experiences are only expected to
be in even higher demand.

“With the fast pace of modern life and ongoing
impact of the global pandemic leading to unease, unrest, stress
and anxiety, the chance to pause and slow down is more important
than ever,” said Mr Paul Hawco, Corporate Director of Wellness,
Dusit International. “With this in mind, wellness at Dusit is not
about a singular interaction or service; it is seamlessly
integrated across the entire stay experience to bring added value
to all of our guests, ensure we have a meaningful impact on their
well-being, and pave the way for sustained healing even when they
are not at our properties. Ultimately, we want our hotels to be
places our guests can achieve healthier and happier lives through
crafted experiences that provide purposeful restoration. Our
unique ‘Pause, Focus, and Growth’ approach also gives us a
fantastic opportunity to reposition some of our longest-running
properties in Thailand, such as the 30-year-old Dusit Thani Hua
Hin, and ensure they meet the shifting wellness needs of our
guests and provide a platform for long-term revenue generation.”

Mr Hawco, who joined Dusit International in May
2020, has previously developed wellness concepts for renowned
luxury brands such as Rosewood, Jumeirah and Fairmont. He believes
Dusit’s new holistic approach to wellness will broaden the appeal
of its properties among business and leisure travellers, and lead
to more MICE business too.

“By offering smaller, bespoke, and
wellness-focused meetings and events that provide all the safety
measures of the new normal, our resorts will be well-positioned to
meet the needs of organisations seeking highly flexible offerings
while ensuring attendees enjoy utmost peace of mind,” said Mr
Hawco. “As part of Devarana Wellness, our ‘Meet Well at Dusit’
initiative is just one of our proactive approaches to meeting the
demands of companies in the new normal. From breakout sessions
with breathwork and stretching exercises, to nutrition-based menus
and supplementary wellness activities such as yoga and sound bath
therapies, we have a wide range of facilities and services in
place to deliver meetings that support optimal performance.

“Ultimately, we are confident that the holistic
approach of Devarana Wellness will bring sustainable value to all
of our properties and, alongside our award-winning spas, deliver
heightened well-being experiences in each of our destinations.”

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