Pause, Focus and Growth – Dusit Introduces Devarana Wellness to Hotels Worldwide

WellnessatDusit

EconomyBookings 600x90

(09 May 2021)
Dusit, one of Thailand’s leading hotel and property
development companies, has responded to the increasingly health-conscious aspirations of travellers by introducing a new
group-wide concept – Devarana Wellness.

The new wellness solution aims to
enhance the physical and mental well-being of Dusit’s
guests by inviting them to take time to slow down, enjoy the
chance to prioritise their health, and explore new wellness
experiences beyond Dusit’s traditional hotel spa offerings.

Taking its name from the Thai-Sanskrit word for “a
garden in heaven” and blending ancient Thai healing practices
with innovative wellness concepts, Devarana Wellness has been
specially created to deliver holistic wellness experiences via a
deceleration methodology based on three key principles.


Preparing an inviting bath on the terrace of a rooom at a Dusit Hotel Click to enlarge.

These
include ‘Pause’ (comprising yoga, meditation, breathwork, Thai
herbal medicine, and activities that enhance emotional
resilience); ‘Focus’ (comprising personalised food menus and
fitness and movement activities for physical vitality); and
‘Growth’ (comprising workshops focused on sustainability,
community outreach programmes, and special retreats for families,
couples, and business and leisure travellers).

Those activities, and other ‘wellness
micro-moments’ such as the offer of essential oils on arrival, the
provision of premium beauty/grooming kits in guest bathrooms, and
the screening of in-room video clips showing meditative sleep
rituals, are now being rolled out at Dusit Hotels and Resorts
worldwide, with offerings tailored to suit the specifics of each
location and property. Each property will focus on guests’ most
shared concerns – including destressing, detoxifying, and enjoying
a deep restorative sleep.

Dusit Thani Maldives, for example, has rebranded
its Devarana Spa as Devarana Wellness
. Alongside massage therapies
and treatments, it now offers a comprehensive range of wellness
activities such as yoga, meditation, and sound bath sessions.

The Dusit Thani Hua Hin has begun offering healthy
dishes made using ingredients from its own organic farm, and it
now hosts regular ‘Local Feast’ events designed to bring value to
the local community and create intentional habits that pave the
way for sustained healing.

Dusit Thani Laguna Singapore, which opened within
the grounds of the Laguna National Golf & Country Club in December
2020, has several spaces dedicated to hosting wellness-focused
classes and workshops. Like Dusit Thani Hua Hin, the
wellness-focused resort also offers nutritious ‘power foods’ made
using vegetables harvested from an onsite organic farm.

Dusit Thani Laguna Phuket, meanwhile, has just
launched a Daily Family Retreat programme offering a series of
workshops, activities, and wellness sessions for families. A
similar programme is also on offer at Dusit Thani Hua Hin.

Alongside providing added value for guests,
Devarana Wellness also serves as a vehicle to drive additional
revenue to Dusit Hotels and Resorts by tapping into rapidly rising
global demand for wellness experiences.

According to the Global Wellness Institute, global
wellness tourism has increased from a US$563 billion market in
2015 to US$639 billion in 2017, or 6.5% annually. Following the
COVID19 pandemic, holistic health experiences are only expected to
be in even higher demand.

“With the fast pace of modern life and ongoing
impact of the global pandemic leading to unease, unrest, stress
and anxiety, the chance to pause and slow down is more important
than ever,” said Mr Paul Hawco, Corporate Director of Wellness,
Dusit International. “With this in mind, wellness at Dusit is not
about a singular interaction or service; it is seamlessly
integrated across the entire stay experience to bring added value
to all of our guests, ensure we have a meaningful impact on their
well-being, and pave the way for sustained healing even when they
are not at our properties. Ultimately, we want our hotels to be
places our guests can achieve healthier and happier lives through
crafted experiences that provide purposeful restoration. Our
unique ‘Pause, Focus, and Growth’ approach also gives us a
fantastic opportunity to reposition some of our longest-running
properties in Thailand, such as the 30-year-old Dusit Thani Hua
Hin, and ensure they meet the shifting wellness needs of our
guests and provide a platform for long-term revenue generation.”

Mr Hawco, who joined Dusit International in May
2020, has previously developed wellness concepts for renowned
luxury brands such as Rosewood, Jumeirah and Fairmont. He believes
Dusit’s new holistic approach to wellness will broaden the appeal
of its properties among business and leisure travellers, and lead
to more MICE business too.

“By offering smaller, bespoke, and
wellness-focused meetings and events that provide all the safety
measures of the new normal, our resorts will be well-positioned to
meet the needs of organisations seeking highly flexible offerings
while ensuring attendees enjoy utmost peace of mind,” said Mr
Hawco. “As part of Devarana Wellness, our ‘Meet Well at Dusit’
initiative is just one of our proactive approaches to meeting the
demands of companies in the new normal. From breakout sessions
with breathwork and stretching exercises, to nutrition-based menus
and supplementary wellness activities such as yoga and sound bath
therapies, we have a wide range of facilities and services in
place to deliver meetings that support optimal performance.

“Ultimately, we are confident that the holistic
approach of Devarana Wellness will bring sustainable value to all
of our properties and, alongside our award-winning spas, deliver
heightened well-being experiences in each of our destinations.”

See latest

Travel Industry News
,
Video
Interviews
,
Podcasts
and other
news regarding:

COVID19
,

Dusit
,

Devarana
,

Spa
,

Wellness
.


Headlines:


Bangkok Airways Resumes Flights from BKK to CNX and HKT 
Rebuilding Hospitality – Amadeus Publishes Results of Global Hotel Survey 
Hong Kong Int. Airport Reports April 2021 Passenger and Cargo Traffic 
Etihad Launches Verified to Fly 
First Boeing-Saab T-7A Red Hawk Joined in Record Time 
Bombardier’s New Apprenticeship Program at London Biggin Hill 
Air North, Yukon’s Airline Appoints APG as GSA in 12 Countries 
Revised Fixture List and Venues for Castle Lager Lions Series 
Asia Digital Engineering Receives Base Maintenance Approval from CAAM 
Qantas Delays Resumption of International Flights Until Late December 
Accor Hotels in Queensland Report Strong Increase in Occupancy 
CWT Appoints Courtney Mattson as Acting Chief Financial Officer 
Women’s Rugby World Cup 2021 to Take Place 8 Oct to 12 Nov 2022 
DHL Expands and Upgrades myDHLi Digital Platform 
Airbus to Resume Work Upgrading A320 Family FAL in Toulouse 
Emirates to Showcase New Premium Economy Seats at ATM 2021 
Qantas to Operate Special Supermoon Flight on 26 May 
Etihad Airways Launches New Services in Abu Dhabi 
Charles H. Named Best Bar in Korea 
ATR Expands Partnership with Skyways Technics in Malaysia 
SAS to Launch Seasonal Flights Between Luleå and London 
China Airlines Warns of Possible Flight Cancellations 
British Airways Increases Frequencies to Holiday Destinations 
American Airlines Partners Shinola and D.S. & Durga for New Amenity Kits 
Rosewood Signs Luxury Hotel in Hangzhou, China 
Qantas to Base Five Embraer E190s in Adelaide 
Neos Airlines Appoints APG as GSA in USA 
Registration Opens for Malaysia Airlines’ Aircraft Engineering Courses 
Two More Boeing 737-800BCF Conversion Lines to Open in 2022 
Mandarin Oriental Geneva Partners CENAS Private Sleep Clinic 
Swiss-Belhotel to Launch Two New Brands at Arabian Travel Market 
SAS Reports 2% Increase in Passengers in April 
Dusit Signs Luxury Hotel in Zhejiang, China 
Four Seasons Hotel Hong Kong Completes First Phase of Renovation 
Hong Kong Air Cargo Receives Approval for Nine New Routes 
Swire Hotels Appoints Giovanni Beretta as Group Director of Operations 
Viktoria Skraba Joins Atomize as Director of Customer Success and Services 
Dassault Aviation Unveils Falcon 10X 
Pause, Focus and Growth – Dusit Introduces Devarana Wellness to Hotels 
Embraer Signs Pool Program Agreement with Breeze Airways 
International Passenger Demand in March 2021 Down 87.8% on March 2019 
FCM Expecting Rebound in Global Corporate Travel by Year-End 
Air Cargo Demand Reaches Record High in March 
Second Falcon 6X Aircraft Joins Test Flight Programme 
Rosewood Signs Hotel in Vienna, Austria 
Etihad Airways Enters Esports with Team Nigma Sponsorship 
Cathay Pacific Cargo Completes Trial of IATA’s ONE Record at HKIA 
Air China and Air New Zealand Extend Partnership 
Singapore Airlines Raises Further S$2 Billion 
Clarence Tan Joins Hilton as Senior Vice President of Development – APAC 
Lufthansa Orders Five More Boeing 787-9 Aircraft 
Hong Kong to Expand Facilities for Business Jets at HKIA 
Delta Signs New Global Distribution Agreement with Sabre 
Small Luxury Hotels of the World Adds Four UK Properties to Portfolio 
Taste of Finnair Now Available as Foodora Delivery Service 
Turkish Aerospace Upgrades Website 
New World Signs Resort in Niseko, Japan 
Hilton Signs Four Luxury Hotels in China 
Bangkok Airways Suspends BKK – CNX, LPT and HKT 
JetBlue Takes Delivery of First A321LR with Airspace Interior 
Banyan Tree Global Foundation to Support Eight Projects in ASEAN 
NAS to Manage Aqaba Air Cargo Terminal for Another 20 Years 
Staff at Five Anantara Resorts in Phuket and Samui Now Fully Vaccinated 
Expedia Joins PATA as Corporate Member 
Thailand’s Second Kimpton Hotel to be Located on Koh Samui 
Asia Pacific Airlines Carried Just 1.1 Million Int. Passengers in March 
Korean Air Expands Baggage Notification Service to All Flights 
Lufthansa Technik to Develop Cargo in the Cabin Solutions for A330s 
SAS Appoints Anko van der Werff as President and CEO 
Mantra Terrace Hotel Brisbane Reopens After Major Renovation 
Arca Hotel in Hong Kong to Open Mid-May 
Sino Jet Signs Agreement with Chengdu Shuangliu International Airport 
Shangri-La Partners Samty Group for Second Hotel in Japan 
Accor Expands Peppers Brand to Marysville, Australia 
CWT Appoints Michelle McKinney Frymire as CEO 
Langham Opens 13th Hotel in China 
Cambodia Airports to Enhance Operations with Amadeus Flow 
PATA Appoints Liz Ortiguera as CEO 
Delivering Group Appoints Ali Powell as Director – UK & Europe 
Fusion Acquires Glow Hotels & Resorts 
Singapore – Hong Kong Air Travel Bubble Set for Take Off on 26 May 
Marriott Signs First JW in Spain 
Finnair to Expand Summer Flight Schedule 
Qatar Airways to Launch Flights to Abidjan, Côte d’Ivoire 
Malaysia Airlines Launches MHflypass  
New Lithium Batteries Algorithm for Smiths Detection HI-SCAN 10080 EDX-2is 
Fadi Samaan Joins Four Seasons Hotel Amman as Director of Sales 
Finnair Pilots Sign New Collective Labour Agreement 
Rosewood Partners Mitsubishi for First Hotel in Japan 
Finnair to Accept First COVID19 Vaccine Dose as Alternative to Test Result 
NH Hotel Group to Join Global Hotel Alliance; Merge Loyalty Programmes 
Dorsett Hotels in Hong Kong to Install HEPA UV-C Air Purifiers on Guest Floors 
IATA and UNWTO Launch Destination Tracker 
Embraer Converts Legacy 450 into a Praetor 500 in Brazil 
Delta Orders 25 More Airbus A321neo Aircraft 
OAG Partners Microsoft Azure and Snowflake to Launch Metis 
Bangkok Airways Delays BKK-MAQ Launch; Suspends HKT-HDY, BKK-THS/TDX 
IATA Forecasts Net Airline Industry Losses of US$47.7 Billion in 2021 
Chris Drewer Returns to Singapore as Airbus’ SVP for South East Asia 
Etihad Airways Operates First ecoFlight of 2021 
Martin Clapham Joins ICC Sydney as Director of Business Services 
Promoting Hua Hin Airport and Prachuap Khiri Khan to Regional Markets – Interview 
NDC – Exclusive Interview with Kathy Morgan of Sabre Travel Solutions 
Elephant Conservation, Jungle Bubbles and Tourism in Thailand – Interview 
IATA Travel Pass – Interview with Vinoop Goel, Director Airports – APAC 
How’s Business in Pattaya, Thailand? Interview with MD of Tiffany’s Show 
Will British & Irish Lions’ Tour of South Africa Go Ahead? 
ASEAN Tourism Forum 2021 Postponed Until January 2022 
HD Videos and Interviews 
Podcasts from HD Video Interviews 
RSS News Feed and Ticker 
Travel Trade Shows in 2020 and 2021 
High-Res Picture Galleries 
Travel News Asia – Latest Travel Industry News 

468*60
Source link

Leave a Reply

Your email address will not be published. Required fields are marked *