Marc Speichert to Join Four Seasons as CCO and EVP

MarcSpeichert

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(07 Apr 2021)
Four Seasons has appointed Marc Speichert as Executive Vice President and Chief Commercial Officer,
effective 3 May 2021.

In this newly created role, Marc will oversee the
development and execution of the company’s integrated commercial
strategy with a mandate that includes the identification of new
products and markets; revenue growth across the company; brand
marketing, global public relations and social media; data
analytics, market insights and customer engagement; the brand’s
extensive digital ecosystem; and global distribution and worldwide
reservations.


Marc Speichert. Click to enlarge.

Marc currently serves as Chairman of MMA Global’s Chief
Digital Officer Board, helping member organisations
re-think the ever-evolving needs of consumers and customers in an
increasingly digital world. He also sits on the advisory board of Glasswing Ventures, a VC fund focused on funding entrepreneurs harnessing the power of AI and frontier technologies.

“Marc is an outstanding marketer and
strategic business builder – a digital innovator with a global
outlook who understands the evolving needs of the luxury
consumer,” said John Davison, President and Chief Executive
Officer, Four Seasons Hotels and Resorts. “His experience and
vision will be fundamental to the path forward for Four Seasons,
driving continued customer growth, revenue and brand recognition.”

In collaboration with other members of the
executive leadership team, Marc will be involved in all
touchpoints of the Four Seasons guest experience, from the brand’s
hotels and resorts, restaurants, bars and spas, to the growing
Four Seasons residential portfolio and product extensions
including the Four Seasons Private Jet and online retail program,
as well as digital engagement through social media and the Four
Seasons App.

Marc said,
“Four Seasons leadership legacy is undisputed in the luxury space.
This is a company that continually embraces new opportunities,
while remaining focused on its core business principles and
unwavering in its commitment to excellence. The opportunity to
play a role in the growth of this iconic luxury brand is
tremendously exciting. There is unlimited potential ahead and I
look forward to collaborating with Four Seasons teams around the
world to continue elevating the guest experience and deepening the
connection with those who know and love Four Seasons.”

Prior to joining Four Seasons, Marc was Global Chief Digital
Officer at GSK Consumer Healthcare for four years, where he led
the digital transformation of its marketing functions, and more
recently added supply chain, research and development, and the
company’s broader marketing transformation to his scope of work.

Previously, Marc was a senior executive at Google on its
global clients and agency solutions team, partnering with major
global brands including Estée Lauder, Johnson & Johnson, Pepsi,
Microsoft and Apple.

Prior to Google, he was the first Chief
Marketing Officer at L’Oreal, spearheading the brand’s digital
strategy to global recognition as a leader among packaged goods
companies.

Marc began his marketing career with a progressive
twelve-year tenure at Colgate-Palmolive.

“Marc’s global experience and marketing
acumen are matched by his reputation as an inspiring leader, with
a collaborative style that extends through his work and to those
he works with. His appreciation for Four Seasons people, culture
and values further strengthens our executive team as we continue
to extend Four Seasons leadership position worldwide,”
Davison added.

Marc holds a Masters in Marketing Management from
ESCP Business School in Paris, France.

He will initially be based in London, England with plans to
relocate to Four Seasons offices in New York City.

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