(03 May 2021) Hilton and Shimao Group Holdings have signed an agreement to launch four luxury hotels in China: Waldorf Astoria Shenzhen, Conrad Shanghai, Conrad Wuhan and Conrad Zhuhai.
When they open, the hotels will mark the entry of Hilton’s luxury brands – Waldorf Astoria and Conrad – in the four cities, while Conrad Shanghai will take the spotlight as the largest Conrad hotel in Asia to open with more than 700 rooms.
The multi-deal signing signals optimism from both companies on the luxury tourism outlook in China and a commitment to extending their partnership which celebrates its 10th anniversary this year.
Since the signing of their first hotel in 2011, the partnership has seen Hilton and Shimao Group work together to launch nine commercially successful hotels, including Hilton Wuhan Riverside and Hilton Yantai, with another Hilton hotel due to open later this year.
Tyrone Tang, Chairman & CEO, Shanghai Shimao Hotel Management Company, and CEO of Shimao Star Hotels Group, said, “The signing of these four luxury hotels with Hilton is testament to our mutual optimism of the luxury travel market in China, especially in this current era where we are experiencing a rise in interest in cultural tourism. We hope to continue working hand in hand with Hilton to jointly build an enabling ecosystem for the hospitality industry and further enhance Chinese consumers’ luxury experiences at the hotels we will launch together.”
Waldorf Astoria Shenzhen
As Hilton’s first Waldorf Astoria hotel in Shenzhen, the hotel (pictured) will be located in the newly developed CBD and in close proximity to Shenzhen Hong Kong International Centre. Easily accessed through one of the city’s three international airports, guests can arrive at the hotel within an hour by car. In the near future, the approved masterplan of the Shenzhen railway network will increase the accessibility from the hotel to downtown Shenzhen, Huizhou, Dongguan and Hong Kong.
A prime example of a true luxury conversion, Conrad Shanghai will be the first hotel under the luxury brand in Shanghai and Hilton’s largest Conrad hotel in Asia with more than 700 rooms, expanding Hilton’s luxury footprint in one of the major gateway cities of China. Targeted to open in early 2022, the hotel is located at People Square, the most renowned tourism and business district of Shanghai which is also in close proximity to various tourist destinations, commercial centres as well as office buildings.
Launching along the Yangtze River, Conrad Wuhan will be the first Conrad hotel to enter the city. Guests at the hotel will enjoy river views while renowned tourist attractions such as Yellow Crane Tower, Guiyuan Temple and East Lake are within a 30-minute drive. As one of the most popular destinations for meetings and events businesses in China and strongly supported by the local government, Wuhan is set for growth. The Wuhan International Expo Center, which is located near the hotel site, is the third largest exhibition center in China, placing the hotel in a strong position to meet future MICE demand in the region.
Conrad Zhuhai will be located in the Hong Kong-Zhuhai-Macao Port City on the Hong Kong-Zhuhai-Macao Bridge (HZMB). As Hilton’s first Conrad Hotel in Zhuhai, the hotel is expected to open up the luxury market for Hilton to capture Zhuhai’s high-end customers who are looking for authentic and impactful experiences. The hotel’s premium location, encompassed by Hong Kong and Macao, is set to benefit the hotel with an anticipation of both business and leisure travelers.
Matt Fry, Senior Vice President, Development, Asia Pacific, Hilton, said, “The extension of Hilton’s partnership with Shimao signals a complementary meeting of two powerhouses and is testament to the success of our development strategy in China to work with the right partners to grow our brands in the right locations. Hilton’s rich experience in delivering luxury hospitality, supported by our strong commercial engine, will be the driving force of the performance of the hotels when they open. We are delighted to once again be working closely with Shimao Group and look forward to setting the benchmark for luxury hospitality together with them in each of the key cities the hotels will launch in the coming years.”
Hilton currently operates 15 hotels across its Waldorf Astoria and Conrad brands in Greater China, with 11 hotels in its luxury pipeline including the first Conrad hotels to open in Jiuzhaigou and Urumqi this year.