Accor Hotels in Queensland Report Strong Increase in Occupancy


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(12 May 2021)
New statistics from Accor, one of world’s largest hotel operators, show that Queensland has recorded the
fastest and most sustained rate of tourism recovery over the past
year compared to all other States in Australia.

Accor, which operates 101 hotels in Queensland,
has reported that the overall level of occupancy for the
group’s hotels had increased from an average of 23% in April 2020
to 74% in April 2021.

Queensland’s average occupancy of 70% YTD
significantly exceeds the national figure of 50%.

The recovery rate has intensified since the
re-opening and stabilisation of borders, with year-on-year
occupancies in QLD growing 21% vs the national occupancy demand
declining at 6% (YTD until end of April 2021).

Room at the Sofitel Brisbane. Click to enlarge.

The best performing regions in Queensland for
Accor were (YTD until end of April 2021): Sunshine Coast, Cairns, Gold Coast
and Tropical North Queensland.

The success of the holiday destinations contrasted
with the performance of Brisbane hotels, which recovered their
average occupancy rate to 53% in April, though this was still well
below pre-COVID19 monthly average occupancies of 75%.

Commenting on the results, Simon McGrath CEO,
Accor Pacific, said, “The results reveal that Australians love to
travel to Queensland. A combination of greater certainty regarding
borders, an increase in flights, State and Federal stimulus
measures, and a range of targeted marketing programs have
significantly elevated holiday travel to Queensland in 2021.

“The Government stimulus packages have made an
impact and judging by April’s figures, there is growing confidence
in the leisure sector, with the success of the half-price airfare
scheme and the opening up of the Trans-Tasman bubble likely to
ensure that holiday travel remains buoyant over winter.

“Despite the improved forecasts, a worrying
regional versus city divide has emerged and we cannot be
complacent. Travel to Brisbane is subdued because of a downturn in
corporate travel and conferences. Government support is crucial to
re-building business, conference and events travel. I urge
Government to consider how they might support our great cities
return to prosperity through arts, sports and cultural events.”

Accor has plans to introduce two new
brands – Fairmont Port Douglas and Mondrian Gold Coast – to the
Australian market in 2023.

“The Queensland tourism infrastructure has never
looked as healthy as it is today,” he said. “A whole new
generation of hotels and brands have been introduced across
Queensland over the past five years, which places the State in a
perfect position to recover quickly. However, this will only occur if governments
across Australia co-operate to both encourage greater flows of
travellers and support the industry through significant fiscal and
policy measures, reflecting the fact that tourism and hospitality
were disproportionately affected by the pandemic.

“We welcome the Federal Government’s budget
announcement to allow foreign students to work more hours, as well
as extend their visas for a year if they take up jobs in the
hospitality and tourism sectors. Recognising our sector as
‘critical’ in terms of staffing shortages is significant, as many
of our hotels have not been able to open to capacity because of
the shortage of workers. The loss of backpackers and overseas
students has impacted the tourism and hospitality industry at all
levels, especially in outback and regional areas, which is
limiting their ability to cater for growth in domestic travel.”

Accor operates a complete range of hotel brands in
Australia, from luxury to economy, with more than 340 hotels,
resorts and apartment hotels under brands such as Sofitel,
MGallery, Art Series, Pullman, Swissôtel, Grand Mercure, Peppers,
The Sebel, Mantra, Novotel, Mercure, Tribe, BreakFree, ibis, ibis
Styles and ibis Budget.

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